Marketing
What is Conversion rate?
A conversion rate is the percentage of visitors who take a desired action — like buying, signing up, or clicking. It's a key marketing metric because it shows how effectively a page or campaign turns interest into results.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains conversion rate.
Key things to understand
- 1It's the share of visitors who complete a goal action.
- 2Calculated as conversions ÷ total visitors, as a percentage.
- 3Higher rates mean more results from the same traffic.
- 4It's improved through testing and better user experience.
Frequently asked questions
- What is a conversion rate?
- The percentage of visitors who take a desired action, like making a purchase or signing up.
- How do you calculate conversion rate?
- Divide the number of conversions by the total number of visitors, then multiply by 100.
- What is a good conversion rate?
- It varies by industry, but a few percent is common; the goal is steady improvement through testing.