Marketing
What is Growth hacking?
Growth hacking is a marketing approach focused on rapid experimentation across channels to find the fastest, cheapest ways to grow a business. Popular with startups, it blends marketing, data, and product tweaks to drive explosive user growth.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains growth hacking.
Key things to understand
- 1It's rapid, low-cost experimentation to drive growth.
- 2It blends marketing, data, and product changes.
- 3It's especially popular with startups.
- 4Famous examples include referral and viral loops.
Frequently asked questions
- What is growth hacking?
- A data-driven approach using rapid experiments to find the fastest, cheapest ways to grow a business.
- How is growth hacking different from marketing?
- It's more experimental and product-focused, prioritizing rapid, scalable growth over traditional campaigns.
- What's a famous growth hack?
- Dropbox's referral program and Hotmail's email signup link drove huge viral growth.