Marketing
What is Market segmentation?
Market segmentation is dividing a broad market into smaller groups of customers with shared needs or traits. By targeting each segment with tailored messages and products, businesses market more effectively than treating everyone the same.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains market segmentation.
Key things to understand
- 1It splits a market into groups with shared traits or needs.
- 2Common bases: demographics, behavior, location, interests.
- 3Each segment gets tailored products and messaging.
- 4It makes marketing more relevant and efficient.
Frequently asked questions
- What is market segmentation?
- Dividing a market into smaller groups of similar customers so you can target each more effectively.
- Why is market segmentation useful?
- Tailoring offers and messages to specific groups boosts relevance, response, and efficiency.
- What are types of market segmentation?
- Demographic, geographic, behavioral, and psychographic (lifestyle and values) segmentation.