Business
What is Marketing?
Marketing is everything a business does to understand its customers and connect the right product with the right people — from research and messaging to pricing, distribution, and advertising. Its goal is to create and communicate value so customers choose you.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains marketing.
Key things to understand
- 1The classic framework is the 4 Ps: Product, Price, Place, and Promotion.
- 2Good marketing starts with understanding a target audience's needs, not with selling.
- 3Digital marketing channels include search (SEO/ads), social media, email, and content.
- 4Brand is the perception people hold of you; marketing shapes and protects it over time.
Frequently asked questions
- What's the difference between marketing and advertising?
- Advertising is one part of marketing — the paid promotion. Marketing is the whole strategy: research, product fit, pricing, distribution, and messaging.
- What are the 4 Ps of marketing?
- Product (what you sell), Price (what it costs), Place (where it's sold), and Promotion (how you communicate it).
- What is a target audience?
- The specific group of people most likely to want your product, defined by traits like needs, demographics, and behavior.