Marketing
What is Native advertising?
Native advertising is paid content designed to blend in with the platform it appears on — like a sponsored article that looks like a normal news story. It's less disruptive than banner ads, but must be clearly labeled so audiences know it's paid.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains native advertising.
Key things to understand
- 1It's paid content that matches its surroundings.
- 2Examples: sponsored articles, in-feed promoted posts.
- 3It feels less intrusive than traditional ads.
- 4It must be disclosed as paid to stay ethical and legal.
Frequently asked questions
- What is native advertising?
- Paid promotional content designed to blend in with the look and feel of the platform around it.
- What's an example of native advertising?
- A sponsored article styled like editorial content, or a promoted post in a social feed.
- Is native advertising deceptive?
- It can be if not disclosed — which is why labels like 'sponsored' or 'paid' are required.