Marketing
What is Retargeting?
Retargeting is showing ads to people who already visited your site or app but didn't convert. Using cookies or tracking, it 'follows' them around the web with reminders — bringing back interested visitors who often convert at a higher rate.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains retargeting.
Key things to understand
- 1It re-shows ads to past visitors who didn't convert.
- 2It uses cookies or tracking to identify them.
- 3It reminds warm prospects to come back.
- 4It typically converts better than ads to strangers.
Frequently asked questions
- What is retargeting?
- Showing targeted ads to people who previously visited your site but didn't take action.
- Why does retargeting work?
- It re-engages people who already showed interest, who are more likely to convert than new audiences.
- What's the difference between retargeting and remarketing?
- They're often used interchangeably; remarketing sometimes specifically means re-engaging via email.