Marketing
What is Word-of-mouth marketing?
Word-of-mouth marketing is when people recommend a product to others through natural conversation. Because we trust friends and peers far more than ads, it's one of the most powerful and credible forms of marketing — and it's largely free.
See it, don’t just read it.
Watch a 2-minute lesson with voice + animation that explains word-of-mouth marketing.
Key things to understand
- 1People recommend products through natural conversation.
- 2It's trusted far more than paid advertising.
- 3It spreads organically and cheaply.
- 4Great products and experiences fuel it.
Frequently asked questions
- What is word-of-mouth marketing?
- Promotion that happens when customers naturally recommend a product to friends, family, or peers.
- Why is word of mouth so powerful?
- People trust recommendations from people they know far more than advertising, making it highly persuasive.
- How do businesses encourage word of mouth?
- By delivering great products and experiences, plus referral programs and shareable moments.